The Fall River Brienies went from a swing and a mist to a swing and a miss.
The Brienies’ Class B New England League road game against the Lynn Leonardites on May 20, 1911, unfolded under murky conditions.
An east wind blew a thick fog from the ocean across the Lynn baseball park, the Brooklyn Daily Eagle described. The fog was so thick that persons in the grandstand could barely distinguish the outfielders.
MLB cross-promoting with an entertainment franchise is not a new concept, but the effort around Game of Thrones will be relatively big in scope.
This was something we could do on a much larger scale with a partner we’re much closer to, MLB executive vice president of business Noah Garden said. (There will be) a tremendous amount of tie-ins, not to mention what’s going to happen locally with each club.
One benefit MLB sees with associating itself with the show: Reaching the elusive millennial audience.
While the seventh season of Game of Thrones will run during baseball season, news of the cross-promotion does not bring with it an exact launch date. There are no tie-ins to the All-Star Game.
Teams planning to participate include the Diamondbacks, Red Sox, Reds, White Sox, Astros, Dodgers, Royals, Marlins, Brewers, Twins, Athletics, Phillies, Pirates, Mariners, Giants, Cardinals, Rangers, Rays and Nationals.